12 Lies your menu is telling you
Wednesday, November 4, 2009 at 20:47 This is great. I love the job that ‘Eat This, Not That’ by Mens Health editor David Zinczenko. He’s really spot on in uncovering the clever marketing by restaurants - all designed to get into your wallet, and as a byproduct make a wasteland of your waistline (and arteries).
From the current Eat This, Not That:
The French term “faux ami” (literally, “false friend”) refers to a word that sounds like it should mean one thing, but doesn’t. And sometimes, reading a restaurant menu can feel a lot like deciphering a text in a foreign language that’s littered with these not-so-friendly “bons mots.” For example, using words like “crispy” (a euphemism for fat-soaked), “lightly breaded” (fat soaked, again) and “tempura” (…and again), restaurateurs try to make deep-fried food sound downright exotic.
