I’d bought a package of the Field Roast loaf a couple weeks ago - don’t get all worried, it’s a tightly sealed cryovac package. But, anyway I put it into the meat tray and thought I’d try it on the two more passionate omnivores in the house at some point.

I put it off, and off. You know how that is. But, we are headed not toward being vegan all the time, but really to more of a vegan version of a ‘flexitarian’ - as Michael Pollan would put it. We’re all disgusted with the factory meat model. It’s dirty, cruel, unhealthy and environmentally unsustainable. We would like to be more vegan, and supplement that with sustainable, humanely raised meat.
Mr. Maven, for all of his almost 80 years and seriously old time down east New England-ness is remarkable for his willingness to embrace a lot of this. It ain’t his mothers’ pot roast. Natacha hasn’t had a lot of exposure to vegetarian culture, coming so recently from Africa. They still raise sustainable meat there, and it’s considered a tasty luxury to be enjoyed and savored, but she watched Food, Inc., and like us, was horrified. It’s changed a lot of her ideas, forever I think.
Tonight, we were doing a complete vegan dinner - roasted eggplant and yellow squash in an Indian sauce with fresh tomatoes, and some of the most awesome okra from the Sunday Farmers Market out here on the corner of Foothill and South Virginia. Natacha pronounced them as good as she would get back in Africa. She simply boiled them to al dente, then quickly sauteed them with a bit of olive oil, salt and pepper. Bing, bang, boom. YUM.
Hmmmm. What to go with it? Ah, try the Field Roast.
I told Natacha what it was, and she’s willing to try most anything with an open mind. Mr. Maven is a different story. I told him it was ‘loaf’ mumble, mumble. I had pan-fried slices of it and put it along side all the rest.
They loved it. Mr. Maven told me, repeatedly, that I could serve Field whatever it was any time. LOL. Natacha enthusiastically loved it, and said so more than once.
This stuff isn’t your typical fake meat substitute that you’ve probably tried and sighed “oh, well, at least I tried it” as you scraped it into the trash.
Field Roast actually cuts and chews like meat. It isn’t dry and cardboard like. I swear. Put a dash of ketchup on it and tell the kids it’s a new kind of baloney. $10 says they’ll bite.
I’m serious. This is good stuff. I will be trying all of their other versions.
We’re Field Roast fans.
Period.
I bought the Field Roast loaf at Whole Foods, over in the chiller by the produce section, as you’re headed to the fish section. It’s with the Tempeh and similar.