Say 'No' to engineered foods, 'Yes' to real food.

The following report on the Today Show isn’t exactly breaking news to some of us foodie/food police types. I got this when I read Dr. David Kessler’s book The End of Overeating: Taking Control of the Insatiable American Appetite back in 2009. But when the mainstream media is finally picking up on it, well … it’s time for everybody to pay attention.

You’re being had. Big time, unless you are buying one-ingredient foods. Lettuce: Ingredients - lettuce. Chicken: Ingredient - chicken.

When the ingredients listed on the package go above six items, you’d better be on your guard. The language is so deceptive that you’re likely being conned, especially if you’re a busy parent.

Here’s the video short course of what I’m talking about:

Visit msnbc.com for breaking news, world news, and news about the economy

Jamie Oliver: Power of food and a TED prize wish

Sharing powerful stories from his anti-obesity project in Huntington, W. Va., TED Prize winner Jamie Oliver makes the case for an all-out assault on our ignorance of food.

Jamie Oliver is transforming the way we feed ourselves, and our children