Is Coke losing its fizz. CSPI thinks so.

I just received the following from from the Executive Director of the Center for Science in the Public Interest (CSPI), Michael Jacobson.

How would you feel if you had to pay $8.50 a gallon for gasoline?*

Then why on Earth would you pay that much for water and high-fructose corn syrup?

That’s how much Coke costs in those new 7.5-ounce, 90-calorie cans.  Calorie-counters may appreciate the small size (90 calories) but dollar-counters beware:  We did a little math and it turns out that Coke in the new can costs between 50- and 140-percent more than Coke in the old 12-ounce cans.  Basically, Coke is charging two or three cents more per ounce for Coke in a smaller can—and this from a company that throws temper tantrums when lawmakers propose a one-cent-per-ounce tax on soda!

I think time might be running out for Coca-Cola, as parents, public health officials, and others are beginning to work together to reduce consumption of disease-promoting soft drinks.  That’s the topic of my latest column in The Huffington Post.  Please feel free to weigh in on this topic in the comments section, which I’ll be checking throughout the afternoon and tomorrow.

Sincerely,
Michael F. Jacobson
Executive Director
Center for Science in the Public Interest

P.S. Also, we haven’t launched it formally yet, but you can now keep up with CSPI’s activities by becoming a fan on our Facebook page.  (And later this month, we’ll be relaunching our redesigned homepage.  Stay tuned!)

(*Okay, maybe we should pay a little more for gasoline.  But you get my point.)

Hmmm. It’s certainly worthy of some thought.

Got money to burn? Fortified foods.

There’s one born every minute, so the saying goes, but in this day and age of copious and easily available information there’s just not much excuse for it… being a sucker that is.

But the food and beverage industry is counting on the wishful thinking of the uninformed to keep pouring hundreds of millions of dollars down the drain in the pursuit of ‘health’ by eating or drinking beverages and food that have been ‘fortified.’

I say “keep your fortified faux foods and just give me simple, real food.” Six ingredients or less, preferably the kind that needs no label and no package.

Apparently, the Center for Science in the Public Interest agrees, and here is just a partial list of the ‘food products’ ( note I didn’t say food) that is being hawked to consumers:

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